Lesson 1: Marketing Channels and Tools

The channels and tools are separated. These include local and national. Marketing specialists are provided with several tools to be effective. The focus is on ensuring that expenses are minimized, and revenue is maximized through the local advertising strategies.

Note: Channels/Tools are subject to change throughout the year.

Marketing Channels / Tools:

  • Email/Outlook
  • ZOHO CRM
  • ZOHO Social
  • Cyfe
  • ClicksendSMS
  • Classified Sites (Craigslist, Classifiedads, Claz, etc.)
  • Yelp
  • Surveys Indeed Tumblr
  • Blogger and Medium
  • Instagram
  • Facebook Jobs
  • Facebook Groups
  • Google My Business Pozative / Reviews
  • Automation
  • Canva (Content Creation)
  • Facebook Ads (National)
  • Google Ads (National)
  • YouTube (National)
  • Websites (esacademy-usa.com and eshcs.com)
  • Ahrefs (National)
  • Moz (National)
  • TheHoth (National)
  • Job Fairs/College Fairs Fiverr (National)
  • GoDaddy (National)
  • Tik Tok (National)
  • Handshake (National)
  • Marketing Research
  • Printingforless (Traditional Marketing Materials)

New Tools Added for 2020

  1. ZOHO Social
  2. Adobe Premier Pro
  3. ClickSend SMS
  4. Elements.Envato

Removed for 2020

  1. Constant Contact