Marketing Specialists are responsible for ensuring that the local marketing strategy is followed. Daily reports will be submitted pertaining to tasks completed. The daily reports shall be submitted every day at the end of a shift. A weekly report must be emailed to the campus manager by the end of the month.A marketing specialists’ numbers are based on the key performance indicators. Once a month, reports should be submitted to department heads at the campuses including the DON and Director.
Follow local marketing strategy / maintain consistency
Create content weekly including images, videos, and Copywrite ad templates
Schedule social media content / local areas
Maintain/update ZOHO CRM leads to ensure accuracy
Review Cyfe reports improving the effectiveness
Research new sites / classified sites
Assist admissions teams with recruitment
Support and assist teams through additional marketing efforts
Update website consistently with local promotional needs
Update local Google My Business account
Submit Pozative reviews to improve reviews to students and clients with good experiences
Take graduation photos / to be submitted to Marketing Director
Schedule high school fairs and job fairs for local areas
Improve page views
Basic marketing research
Maintain brand image
Role of the Marketing Specialist
The marketing specialist is the buzz behind the scenes, but they are a crucial part of the admissions team. They are expected to assist and to provide support to the admissions although their main specialty is in marketing. Their knowledge will range from admissions, to marketing, and to portions of the home care for best recruitment methods.
The marketing department is fused and interconnected with other departments to effectively attract students or clients through organic means of marketing and provide extra support for the admissions’ team. Their primary focus will centralize on marketing, yet their training will consist of both admissions’ and marketing practices to ensure their overall knowledge can handle all the tasks required from them to complete day to day operations within their location.
The Role of a Marketing Specialist
To follow and enhance marketing strategies of the Office of Marketing ensuring their compliance with state mandated practices.
To use exceptional professional practices and knowledge to deliver high quality program information to prospective, current, and past students on various platforms of marketing.
Have a clear understanding on how to utilize Customer Relationship Management systems (CRMs) and other information systems within the marketing strategy.
Advertise on organic websites, social media, and budget-funded means to meet expected quotas.