A visual story map gives an overview of an entire project or brand. A story map is a visual depiction of the settings or sequence of major events and actions of characters.
- Questions include Why, What, How, When, and Where.
- Visual story maps can be written, drawn, and come in different styles.
- The purpose of a visual story map is to walk a customer through experience and understand why they may or may not like their experience while finding solutions to their concerns.